Portrait or landscape: how to choose the shape of your advert

Every advert Optiq Studio makes is filmed for its shape, so the framing, the faces and the words sit right on the screen it is made for.

Choose portrait (9:16) for

• TikTok, Instagram Reels and YouTube Shorts
• WhatsApp Status
• Anything watched on a phone held upright

Choose landscape (16:9) for

• YouTube and YouTube ads
• Your website and presentations
• TVs, screens in shops and events

Need both?

Make the advert twice, once in each shape. The story stays the same; the framing is made for each screen, which always looks better than cropping one into the other.