Enterprise2 min read
We don't get paid until your campaign works
Godswill Iyke Dave

Most marketing contracts are paid on delivery. You get the videos, the posts and the report, and whether any of it moved the business is treated as a separate conversation. The Enterprise Campaign Engine inverts that.
Because we operate on true accountability. In this tier, we do not get paid until we deliver real results for your business.
What we measure
- Return on investment — against the spend, not against a vanity baseline.
- Sales — closed revenue attributable to the campaign.
- Customer lifetime value — because a campaign that buys one-time buyers is a campaign that failed slowly.
Impressions, reach and engagement are diagnostics. They tell us whether the creative is landing. They are not what the contract settles on.
Why only five organisations per cycle
Because the model only works with real attention. A performance guarantee spread across thirty clients is a portfolio bet, not accountability — some work, some do not, and the average pays the bill. Five means every campaign has to work on its own.
The Intelligence Dashboard
Every cycle ships with a dashboard built for the campaign:
- Source and platform attribution — every lead and sale traced to the exact video, platform, placement and audience that produced it.
- Audience intelligence — who is actually converting, so the next wave points at the people already saying yes.
- AI lead scoring — every interaction scored for intent, ranking your warm audience.
- Retargeting engine — the people who watched, clicked and nearly bought, re-approached with the creative most likely to close them.
- Creative performance — a live leaderboard of which hooks earn the cheapest results, so budget moves to the winners mid-cycle.
- Privacy-first by design — aggregated and anonymised. Cohorts and signals, never personal records.
How a cycle runs
- Wk 0Kickoff and creative lock — story, format mix, budget, tracking live before a dalasi is spent
- Wk 1–4Production wave — scripts, renders, shoots, edits, publishing begins on approval
- Wk 4–10Publish, read, reallocate — budget shifts to winning creative, warm audience retargeted
- Wk 11–12Report and renew — full read against the model, and the plan for the next wave
