329 industries, mapped
The Optiq Studio Team
Whether you run a fashion boutique, a hotel, a real estate firm or a bakery, we know who your customers are and what type of videos make them buy. That claim only holds if somebody did the work of finding out.
Our models are trained on demographic and behavioural data across 329+ mapped industries in The Gambia, West Africa and comparable global markets.
The categories
- Food & Drink — restaurants, cafés, bakeries, juice bars, catering, food producers, food trucks.
- Retail & Fashion — boutiques, menswear, womenswear, children's wear, footwear, tailoring, fabrics, jewellery, thrift.
- Beauty & Personal Care — salons, barbershops, spas, cosmetics, skincare, nail studios.
- Real Estate & Property — agencies, developers, short-lets, vacation rentals, commercial leasing, interiors.
- Automotive & Industrial — repair workshops, spare parts, dealerships, car washes, logistics, haulage.
- Hospitality & Tourism — hotels, resorts, eco-lodges, tour operators, travel agencies, event centres, lounges.
- Professional & Financial Services — accounting, legal, microfinance, insurance, tech consultancies, education.
- Agriculture & Agribusiness — poultry, vegetable producers, fertiliser, farm equipment, solar irrigation.
What the mapping encodes
For each industry: who the buyer is, what triggers the purchase, how long the consideration window is, which objection has to be answered on screen, and what kind of footage historically converts. A hotel ad sells a feeling months in advance. A mechanic's ad sells trust in eight seconds.
This mapping is what the Enterprise Campaign Engine is underwritten by — it is difficult to guarantee an outcome in a market you have not measured.